About Us

Welcome to Hank & Wendells

We're really glad you're here. If you found us, you're one of us. Hope to see y'all on the water. 

Our Mission

We’re all about bringing fishing and dad jokes together in perfect harmony. Every shirt tells a story—usually a terrible pun about tangled line, missed strikes, or the one that got away.

Our apparel is as durable as Dad’s favorite rod and as timeless as that same lure he swears still works. Whether you’re casting, cursing, or quietly questioning your life choices in hip waders, Hank & Wendells keeps you looking good while you laugh at yourself.

Why Choose Us?

Because We’ve Been There: We’ve tangled our lines, lost our lures, and accidentally insulted nature more than once. Every shirt we make comes from real-world field testing — mostly involving frustration, coffee, and questionable decisions.

Built for Men of Great Intentions and Modest Success: We don’t sell “performance apparel.” We sell relatable apparel. If you’ve ever called a four-hour nap in a camp chair “strategic patience,” you’re our people.

Designed to Make You Smile (Even When the Fish Don’t): We can’t promise trophies, tans, or tackle-box organization. But we can promise that when you wear Hank & Wendells, at least one stranger will laugh, nod, and say, “Yeah… been there.”