Measure Twice. Cast Once. Miss Anyway.

There’s a special kind of heartbreak reserved for fly fishermen — the kind that happens two seconds after you’ve lined up a perfect cast, double-checked your backcast, exhaled in sync with the universe... and watched your fly land three feet short and two feet left.

You did everything right. You measured. You focused. You visualized the perfect loop.
And somehow, the laws of physics folded themselves neatly in half, and your line decided to ignore all of them.

The Illusion of Control

Fishing — especially fly fishing — loves to remind us that control is an illusion. We tie the perfect knot, calibrate the leader, and study the current like scientists, but when it’s go-time, the only variable that matters is how much humility you packed.

The truth? Missing is part of the ritual. It’s how you earn the next perfect cast. Because if you didn’t miss now and then, you wouldn’t appreciate the one that does land exactly where you meant it to.

Precision Meets Reality

Every cast is a conversation between you and the river. You talk about your goals; the river laughs. That’s why you prepare — not to control the outcome, but to earn the right to laugh along with it.

So yeah — measure twice, cast once… miss anyway.
Because in the end, what’s a perfect cast worth if you can’t laugh at the ones that weren’t?